Here we see the prototype version of the AIDA weighted scorecard. This was built using the in-house skills of a database specialist at ULCC, who has experience of processing statistical information. The starting point for this was a guide called ‘Constructing a Weighted Matrix‘, designed by Craig Borysowich.

The Borysowich matrix was originally intended to help evaluate IT products (such as a database and its vendor), but we found ways of adapting it to our purposes. The AIDA scores simply match the five stages - assigning one point for each ‘Acknowledge’ answer, up to five points for each ‘Externalise’ answer. The three legs are equally weighted at five points each, thereby expressing the stability of the three legs model. However, not all elements score the same. Each element is weighted according to our semi-subjective criteria. Having an institutional mission statement is considered more important than a policy review, for example, so the first element is weighted with five points while the second is weighted with two.

• Weighted scorecard example

The example above has been populated with imaginary scores. The outcome shows what an Institution might look like that is strong on the Technology leg, but weak on the Organisation leg.